- Conditions and Approach
- Time period: 1 week
- Content (articles)
- Google Search Console
- By Domain
- By Keywords
Earlier this year, I was selecting a platform for a blog website, and couldn't decide between Notion and Webflow.
One of the most important factors to me in a blog website is its SEO compatibility. I want to know that my articles can be properly indexed and ranked in search engines.
Therefore, I decided to conduct an experiment to see how Notion and Webflow blogs will behave under similar conditions.
Note: for Notion website I am using Super.so hosting platform with Notion Static.
For this experiment, I wanted to find out answers to the following questions:
- Are the pages of Notion and Webflow websites will be indexed by search engines?
- How Notion and Webflow pages will be displayed in search results?
- Who is ranked higher in search results by domain — Notion or Webflow?
- Who is ranked higher in search results by relevant keywords — Notion or Webflow?
- Host both blog websites under subdomains
- Publish one article per each blog website
- Analyze SEO performance of each article by the end of the test period
Conditions and Approach
Time period: 1 week
I decided to set a time frame for the experiment to be over, and 1 week seemed to be a reasonable period to make a conclusive decision about two platforms.
For this experiment, I established 2 simple almost identical blog websites: in Notion and Webflow.
I hosted them under 2 different subdomains of my main website:
For Webflow website, used free Evermore blog template and purchased CMS hosting plan required to host Webflow sites under your domain.
I filled in some basic content and uploaded 1 article.
In the end, Webflow site looked like a standard blog website.
For Notion website, I created a simple page with a database containing a single article.
I used super.so Notion Static rendering engine and their trial plan to host the website.
Here is how the Notion site looked in the end.
I published 1 article per blog to analyze how the content of the articles will be indexed and ranked in search engines.
For each article, I set up a pretty slug matching the article's topic:
Note: I intentionally published different articles to avoid duplicating the content and, therefore, risks penalizing one of the sites' ranking.
Google Search Console
After hosting both websites, I uploaded both their sitemaps to GSC and manually requested indexing to speed up the process.
After 1 week, I went back to check in on the results.
All the pages of both Notion and Webflow were properly indexed and displayed in Google Search.
I first made a search query by my domain (
https://yampolskymax.com/) to see how Webflow and Notion blogs were ranked relatively.
- Notion's blog home page was ranked higher than the Webflow home page
- Additionally, Notion's database page called Blog Posts (that was not a part of an experiment) was also ranked higher than the Webflow home page
- Article page of Webflow was ranked higher than Notion's article page
Figure: Google Search by domain
Then, I used the article title text to make another search query to see how both articles ranked relative to other pages for the same keywords.
- Webflow's article was listed at around ~160 out of 175 search results by the query
gumroad case study research
- Notion's article was listed at 10 out of ~10.000.000 results by the query
3 things I learned from atomic habits
- Both Notion and Webflow websites are SEO-compatible and indexed by search engines.
- In 1 week, the Notion article became ranked in the top-10 of Google Search for a highly competitive search query.
- Based on domain ranking, Search Engine ranked Notion's website home page higher than Webflow. In contrast, the article page of Webflow was ranked higher.
- Conclusively, it is fair to say that in terms of SEO ranking, Notion Static is a superior option compared to Webflow.